A study from DEAL (2007) concluded from years of research that opportunities for advancement, opportunities to learn new skills, as well as matching values between individuals and their companies increases loyalty REGARDLESS of generations.

The most significant generational differences often involve technology world events, and education experiences. Hogan (2014)

For the past three years, Renjen has commissioned the Deloitte Core Beliefs & Culture Survey. The 2014 survey found that focusing on purpose rather than profits builds business confidence and drives investment. This is a critical finding—and underscores the significant impact a “culture of purpose” can play in fostering a thriving community.